Cookie Policy

1. What Are Cookies?

Cookies are small pieces of information that may be stored on your browser or device when you visit a website.

Cookies can allow a website or service provider to recognize a browser or device, remember certain information, maintain functionality, understand website activity, or measure interactions over time.

Cookies may remain only during a browsing session or may remain on a device for a longer period depending on their purpose and configuration.

2. Similar Technologies

In addition to cookies, VUELA and service providers we use may use similar technologies to support website functionality, analytics, advertising, and measurement.

Depending on the services enabled on our website, these technologies may include:

• Pixels
• Tags
• Scripts
• Local storage technologies
• Session technologies
• Device or browser identifiers
• Conversion tracking technologies
• Similar online measurement technologies

For simplicity, this policy may refer to these technologies collectively as “cookies” or “tracking technologies.”

3. Why We May Use Cookies

Depending on the technologies enabled on the VUELA website, cookies may be used to:

• Operate and secure the website
• Maintain website functionality
• Remember visitor preferences
• Understand website traffic
• Understand how visitors interact with pages
• Identify technical or performance issues
• Measure marketing campaigns
• Understand how visitors arrive at our website
• Measure inquiries or other conversions
• Improve website experiences
• Support advertising activities where permitted

4. Essential Cookies

Essential cookies and technologies support functions necessary for a website or requested service to operate.

Depending on the features being used, these technologies may support functions such as:

• Website security
• Network management
• Form functionality
• Session management
• Account or login functionality
• Remembering privacy or cookie preferences
• Other functionality necessary to provide a requested service

Because these technologies may be necessary to provide website functionality requested by a visitor, they may operate differently from optional analytics or advertising technologies.

5. Analytics and Performance Technologies

VUELA may use analytics and performance technologies to understand how visitors use our website and how the website performs.

Depending on the analytics services enabled, information may include:

• Pages visited
• Time spent on pages
• General website interactions
• Referring websites or traffic sources
• Browser and device information
• Approximate location derived from technical information such as an IP address
• Website performance information
• Conversion events

We may use this information to evaluate website performance and improve our website and marketing.

6. Advertising and Conversion Tracking

VUELA may use advertising and conversion tracking technologies in connection with our marketing campaigns.

Depending on the services enabled, these technologies may help us:

• Measure whether an advertisement resulted in a website visit or inquiry
• Understand advertising campaign performance
• Attribute conversions to marketing campaigns
• Improve advertising campaigns
• Measure audiences and engagement
• Reach or re-engage relevant audiences where permitted

Advertising and analytics providers may process information about your device, browser, website activity, advertising interactions, or identifiers according to their own terms and privacy practices.

7. Google Technologies

VUELA may use Google services in connection with website analytics, advertising, conversion measurement, or related marketing activities.

When these services are enabled, Google technologies may process information about website interactions, devices, browsers, traffic sources, advertising interactions, and conversion events.

The specific Google technologies used may change as VUELA's website and marketing systems evolve.

8. Meta Technologies

VUELA may use Meta technologies in connection with advertising, audience measurement, conversion tracking, or campaign performance.

When these technologies are enabled, they may process information about website interactions, advertising activity, devices, browsers, or conversion events.

The specific technologies used may change as VUELA's advertising and website systems evolve.

9. CRM and Website Technologies

Our website and customer relationship systems may use cookies or similar technologies to support forms, appointment scheduling, website functionality, customer communications, attribution, analytics, or other business operations.

Information submitted through website forms or scheduling tools may also be processed through VUELA's CRM and related technology providers as described in our Privacy Policy.

10. Third-Party Technologies

Some cookies and tracking technologies may be provided or controlled by third-party companies whose services are integrated with our website.

These providers may include companies that support:

• Website hosting
• Analytics
• Advertising
• CRM functionality
• Appointment scheduling
• Payment processing
• Forms
• Website security
• Embedded content
• Other website functionality

Third-party providers may process information according to their own privacy policies and terms.

11. Your Cookie Choices

Depending on your location, the technologies being used, and applicable law, you may have choices regarding certain non-essential cookies or tracking technologies.

Where applicable, VUELA may provide a cookie or privacy preference tool that allows visitors to manage certain categories of technologies.

You may also be able to manage or delete cookies through your browser settings. Blocking certain technologies may affect the functionality or performance of some website features.

12. Cookie Consent and Preferences

Where consent is required for particular technologies, VUELA will use applicable consent and preference mechanisms to manage those technologies.

Your available choices may depend on your location, applicable law, browser settings, and the technologies being used.

If a cookie preference tool is available on the website, you may use that tool to review or change available preferences.

13. Browser Controls

Most web browsers provide controls that allow users to delete, block, or restrict cookies.

Browser settings vary, so you should review the privacy or cookie settings available within your browser for information about available controls.

Deleting cookies may also remove previously stored preferences, including certain website or consent preferences.

14. Universal Opt-Out Signals

Certain jurisdictions provide consumers with the ability to communicate privacy preferences through qualifying browser-based universal opt-out mechanisms.

Where VUELA is required by applicable law to recognize a qualifying universal opt-out preference signal, VUELA will process that signal for the activities to which the applicable legal requirement applies.

Universal opt-out mechanisms may apply differently from ordinary browser cookie controls because they can communicate a privacy preference concerning certain uses of personal information, such as targeted advertising or certain data disclosures.

15. Oregon Privacy Choices

Oregon residents may have additional privacy choices under the Oregon Consumer Privacy Act when that law applies to the organization processing their personal information.

Where applicable, those choices may include opting out of certain uses of personal information for targeted advertising, sale, or certain profiling activities.

Covered businesses are also required to recognize qualifying universal opt-out mechanisms under applicable Oregon requirements.

Additional information about privacy rights and how to contact VUELA is available in our Privacy Policy.

16. Changes to the Technologies We Use

The technologies used by VUELA may change as we update our website, advertising, analytics, CRM, or other business systems.

For that reason, the specific cookies, providers, or technologies active on the website may change over time.

We may update this Cookie Policy when our practices or applicable requirements materially change.

17. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes to our website, technologies, service providers, business practices, or applicable requirements.

When we make material updates, we will revise the Last Updated date displayed at the top of this page.