Privacy Policy

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

• Name
• Email address
• Phone number
• Business or organization name
• Website address
• Business information
• Project details
• Marketing goals
• Service interests
• Appointment or consultation information
• Communication preferences
• Information submitted through forms, surveys, questionnaires, or other website features
• Information you provide when communicating with us by phone, email, SMS, or other channels

If you become a client, we may also collect information reasonably necessary to provide the services you request.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, analytics tools, server logs, and similar technologies.

Depending on the technologies being used on our website, this information may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic information derived from an IP address
• Referring website or source
• Pages viewed
• Links or buttons clicked
• Date and time of visits
• Website interactions
• Advertising or campaign attribution information
• Cookie and device identifiers
• Conversion and performance information

We may use this information to operate and improve our website, understand how visitors interact with VUELA, measure marketing performance, identify technical problems, and evaluate advertising campaigns.

3. Cookies and Similar Technologies

VUELA may use cookies and similar technologies to operate the website, remember preferences, understand website usage, measure performance, and support marketing and advertising activities.

These technologies may include:

• Essential website cookies
• Analytics technologies
• Advertising pixels
• Conversion tracking
• Session technologies
• Preference cookies
• Similar measurement technologies

Some technologies may be provided by third-party service providers.

Where required, visitors may be provided with choices regarding non-essential cookies or certain uses of their personal information.

More information is available in our Cookie Policy.

4. Analytics and Advertising

VUELA may use analytics and advertising technologies to understand website performance and measure the effectiveness of our marketing.

This may include services provided by advertising, analytics, and technology companies such as Google and Meta when those services are enabled on our website or advertising campaigns.

These technologies may process information about website activity, devices, referrals, advertising interactions, or conversions.

We may use this information to:

• Understand how visitors find our website
• Measure website traffic and engagement
• Evaluate advertising performance
• Measure conversions
• Improve campaigns
• Understand which marketing channels generate inquiries
• Improve website experiences
• Reach or re-engage relevant audiences where permitted

The information collected and processed by third-party platforms may also be subject to those companies' own privacy policies and terms.

5. How We Use Information

We may use personal information to:

• Respond to inquiries
• Schedule consultations or meetings
• Provide requested services
• Communicate with clients and prospective clients
• Prepare proposals, estimates, or agreements
• Manage projects
• Provide customer support
• Process or facilitate payments
• Maintain our CRM and business records
• Operate and improve our website
• Provide resources or requested materials
• Manage subscriptions
• Analyze website and marketing performance
• Measure advertising results
• Improve VUELA's services
• Protect our website and business from misuse or security threats
• Comply with applicable legal obligations
• Send marketing communications when permitted
• Maintain communication preferences and opt-out requests

We may also use information for other purposes disclosed when the information is collected or with your permission.

6. CRM, Forms, Scheduling, and Automation

VUELA uses business technology and third-party platforms to manage customer relationships and business operations.

Information you submit may be processed through systems used for:

• Website forms
• Customer relationship management
• Appointment scheduling
• Email
• SMS
• Marketing automation
• Workflow automation
• Lead management
• Payment processing
• Website hosting
• Analytics and reporting

These systems may automatically perform actions based on information you provide, such as creating a contact record, sending a confirmation, scheduling a reminder, or recording a communication preference.

7. Email Communications

If you provide your email address, we may send communications related to your inquiry, consultation, project, account, transaction, or requested services.

You may also receive newsletters, educational resources, service announcements, promotions, or other marketing communications when permitted.

Marketing emails will provide a method for unsubscribing where required.

Unsubscribing from marketing communications does not necessarily prevent VUELA from sending transactional or service-related communications that are necessary for an existing business relationship.

8. SMS Communications

If you provide your telephone number and consent to receive text messages, VUELA may send SMS communications related to your interaction with us.

These may include:

• Appointment confirmations
• Consultation reminders
• Project updates
• Follow-up communications
• Customer support
• Requested service information

If you separately consent to marketing text messages, you may also receive promotions, service announcements, offers, or other marketing communications.

Message frequency may vary. Message and data rates may apply.

Consent to receive marketing text messages is not a condition of purchasing VUELA services.

You may opt out of SMS communications by replying STOP. For assistance, reply HELP or contact VUELA at (503) 299-1263.

9. Newsletter and Resource Communications

Visitors may have the option to subscribe to VUELA newsletters, educational content, marketing resources, updates, or similar communications.

Providing information to access a resource does not automatically authorize every type of marketing communication unless the applicable form or circumstances permit that communication.

You may unsubscribe from marketing emails using the unsubscribe mechanism provided in those communications.

10. Payments

If you purchase a service, resource, subscription, or other offering, payment information may be processed by a third-party payment processor.

VUELA may receive transaction-related information such as payment status, transaction amount, customer information, or transaction identifiers.

Payment providers maintain their own privacy and security practices.

11. How We Disclose Information

We may disclose personal information when reasonably necessary to operate VUELA and provide our services.

Recipients may include service providers or other companies supporting:

• Website hosting
• CRM services
• Email delivery
• SMS communications
• Scheduling
• Analytics
• Advertising
• Payment processing
• Cloud storage
• Business automation
• Security
• Professional services

We may also disclose information when reasonably necessary to comply with law, respond to valid legal processes, protect VUELA's rights or property, investigate fraud or security concerns, or protect the safety and rights of others.

If VUELA undergoes a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, information may be transferred as part of that transaction subject to applicable law.

12. Sale of Personal Information

VUELA does not sell personal information for money in the ordinary course of its business.

Certain privacy laws, however, may define terms such as “sale,” “sharing,” or “targeted advertising” more broadly than an ordinary monetary sale. Depending on the technologies used on our website and applicable law, certain advertising or analytics activities may be treated differently under those laws.

Where applicable, VUELA will provide legally required choices concerning such processing.

13. Mobile Information

Mobile information and SMS consent information will not be sold for marketing purposes.

We may disclose information to service providers or technology providers when necessary to deliver communications, operate our messaging systems, provide requested services, maintain security, or comply with applicable law.

14. Data Retention

We may retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Provide services
• Maintain business and transaction records
• Maintain client relationships
• Honor communication preferences
• Resolve disputes
• Protect against fraud or misuse
• Meet accounting, tax, contractual, or legal obligations

Retention periods may vary depending on the type of information and the reason it was collected.

15. Data Security

VUELA uses reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, electronic transmission, storage system, or online service can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

16. Your Privacy Choices

Depending on your location and applicable law, you may have rights or choices concerning your personal information.

These may include the ability to request:

• Access to certain personal information
• Correction of inaccurate information
• Deletion of certain information
• A copy of certain information
• Information regarding certain disclosures
• Withdrawal of certain consent
• Opt-out from certain marketing communications
• Opt-out from certain targeted advertising, sales, or profiling where applicable

Not every right applies in every circumstance or jurisdiction.

VUELA may need to verify your identity before completing certain requests. We may also retain information when permitted or required by law.

To submit a privacy-related request, contact [email protected].

17. Oregon Privacy Rights

Oregon residents may have additional rights under the Oregon Consumer Privacy Act when that law applies to the organization processing their personal information.

These rights may include access, correction, deletion, obtaining a copy of certain personal information, obtaining information about certain third-party recipients, and opting out of certain processing.

VUELA will process applicable privacy requests in accordance with laws that apply to VUELA and the request.

18. Universal Privacy Signals

Where required by applicable law, VUELA will recognize qualifying browser-based universal opt-out preference signals, such as Global Privacy Control, for processing to which those signals legally apply.

19. Children's Privacy

VUELA's website and services are intended for businesses and adults and are not directed toward children.

We do not knowingly seek to collect personal information from children for marketing purposes.

If you believe a child has provided personal information to VUELA inappropriately, contact us so that we can evaluate and address the situation.

20. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, applications, or services.

VUELA does not control the privacy practices of those third parties. Information you provide directly to another company is governed by that company's policies and practices.

We encourage you to review the privacy information provided by third-party services you use.

21. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, technologies, business practices, or legal requirements.

When we make material updates, we will revise the Last Updated date displayed at the top of this policy and provide any additional notice required by applicable law.